公司报告－零售海啸Wal-Mart(沃尔玛）（DQZZ咨询）（英文版）.pdf24

Increasingly, the world of retailing is becoming Wal*Mart’s
world. It is one of the most global retailers in the world,
operating in 11 different countries, with multiple formats,
all tied together by a state-of-the-art retail distribution
system known as Retail Link. This report examines the
sources of Wal*Mart’s competitive advantage and the
challenges it faces in going to Japan.
Wal*Mart’s acquisition of Seiyu was a great buy and the
first step in what will be a long process of transforming the
company and most likely, Japanese retailing. First and
foremost, the Wal*Mart is a consolidator of both retailers
and suppliers. This has happened in the US, Mexico,
Canada and most recently in the U.K. As Wal*Mart
expands in Japan it will drive retail, wholesaler and supplier
consolidation in that country.
Wal*Mart upgrades the retailing experience by forcing
businesses to implement better practices to stay competitive.
Wal*Mart creates better suppliers in a marketplace because
it focuses on doing more business with fewer suppliers and
requires steady improvement in the performance standards
for all of its suppliers.
Driving prices down is key to Wal*Mart’s success. They
achieve this objective by having an all encompassing passion
for driving down costs in all aspects of their business in
order to become the low cost provider in the market. Cost
advantages are obtained in a wide array of areas including:
logistics, distribution, advertising, branding,
merchandising, store design, pricing and supplier strategies.
Wal*Mart works closely with their suppliers to achieve
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