旅馆计划、设计重新擦亮英文(pdf 18页)

Presentation Outline
 Summary of key elements of the initial planning
stages of new hotel developments
 Overview of key design considerations for new hotels
and current trends in hotel design
 Checklist of the key elements for successful
refurbishment projects in hotels
Planning – the key to success or failure?
 Initial planning is the key to a successful hotel development!
 What key ingredients need to be considered when planning for a new hotel?
 Market Research
> Understanding the specific target market - feeders
> Understanding what makes this market tick - outlook
> Understanding competitors strengths and weaknesses
> Size of hotel – number of rooms
> Number of restaurants, meeting rooms etc
> Style or brand of hotel
 Economical
> Construction costs
> Financing costs
> ROI
> Operationally profitable
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