The External Environment: Opportunities, Threats, and Industry Competition, and Competitor Analysis(doc 45页)

The External Environment: Opportunities, Threats, and Industry Competition, and Competitor Analysis目录：
一、The Strategic Management Process
二、The External Environment
三、External Environmental Analysis
四、General Environment
五、Five Forces Model of Competition
六、Threat of New Entrants
七、产业生命周期与进入障碍
八、Bargaining Power of Suppliers
九、Bargaining Power of Buyers
十、Threat of Substitute Products
十一、Intensity of Rivalry
十二、产业结构连续带
十三、同业竞争程度越大—平均获利越低
十四、现有敌对状态与产业生命周期演化
十五、High Exit Barriers
十六、Strategic Groups策略性群组
十七、策略性群体分析
十八、组织间策略差异的肇因
十九、Competitor Environment
二十、Competitor Analysis
二十一、有关竞争者的问题
二十二、外部因素评估矩阵
二十三、竞争态势矩阵