危机管理英文(ppt 18页)

 Media and Journalists in China
 Principles of Working with Media
 What Can Media Do for us?
 What Shall We Do for Media?
 Case Study

 

 

Media and Journalists in China
  8,725 of magazines       
  2,058 of TV channels / 360 TV stations
 2,094 of newspapers
 1,933 of radio channels / 360 radio stations
 595,550 Websites – internet plays an increasingly important role
   (Info source: Media Analyzing Web, China Internet Info Resources Report)
  Limited resources / tight budgets
  More attention to consumers
  Window to the Chinese consumers
  Patriotism
  Thirsty for new info (trends, tech, etc.)
  Strong support of reform and development
  Openness to int’l coverage and perspective
  Tightened restriction of commercial stories
  Tight editorial control
  Quality of reporting fluctuates
  Higher turnover
  Each comes with his / her own style, level of ethics, expertise, knowledge and personality
  Each one, however junior or senior, demands respect, attention and patience

 

 

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