Strategic planning(英文版)(ppt 30页)

Strategic planning(英文版)内容提要：
At a glance：
Explain the strategic planning and its four steps
Discuss how to design business portfolios and growth strategies
Describe the marketing process and the forces that influence it
……

Managing the marketing effort：
Marketing analysis
Marketing planning
Marketing implementation
Marketing department organization
Marketing control
……

The components of the marketing plan：
1. Executive summary
2. Current marketing situation
3. Opportunity and issue analysis
4. Objectives
5. Marketing strategy
6. Action programs
7. Projected profit-and-loss statement
8. Controls

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