某公司的战略实施与管控系统（英文版）(ppt 45页)

某公司的战略实施与管控系统（英文版）目录：
一、Re-cap of previous lecture前言
二、From global to local strategy-making从全球到地区的战略决策
三、Strategy example: Yes hand-dish战略例子
四、Management Control Systems管控系统

 

 

某公司的战略实施与管控系统（英文版）内容提要：
Where will we play?
Total Shareholder Return calculations by Global Business Unit
全球范围内的股东总回报率的计算
How will we win? Commercial Strategy
我们要如何赢？商业战略
Focus on core brands
Consumer Is Boss
Win with winning customers
 Competitive retail margins strong
 Tailor Investments By Customer
 Be Strong With Global Customers
Get the value equation right
Know the competitors
What capabilities must be in place?
能力的定位（需要什么样的能力定位）
Global matrix structure: Global Business Units (GBUs) and Market Development Organizations (MDOs)
Individual accountability, Work & Development Plans
 What share of shelf does YES have ?
市场占有率？
 What do you think it has in market share ?
你怎么看市场上的占有率？
 What do you learn from the pricing and sizing you see?
Why might it be so ?
从价格和数量上看出什么？为什么会是这样呢？
 What influences the shelf positioning ?
是什么影响产品的定位？
 What would your YES strategy be?
你的对应策略是什么？

..............................