小企业管理5(PPT 22页)

Small Business ManagementProfessor Hornaday
Lecture 5
SMALL BUSINESS MANAGEMENTTYPES OF COMPETITION
1.  Monopoly

2.  Oligopoly

3.  Monopolistic Competition

4.  Pure Competition
SMALL BUSINESS MANAGEMENTTHE MARKETING DISTRIBUTION CHANNEL
SMALL BUSINESS MANAGEMENTMARKET NICHE
1.  Group of Customers with Similar
    Purchasing Patterns

2.  Relevant Price Range Produces
    Profit

3.  Defensible against All Comers
SMALL BUSINESS MANAGEMENTSEGMENTING THE MARKET
1.  Demographics: Age, Sex, Race, Income,
    Location, Transportation, Etc.

2.  Shopping Habits: When, Where, Impulse,
    Planned Purchases, Etc.

3.  Method of Payment: Cash or Charge.

..............................