国际化策略(ppt 26页)(英文)

International Strategy
Opportunities and Outcomes of International Strategy
Opportunities and Outcomes of International Strategy: Continued
International Strategy Life Cycle
Motivations for International Expansion
Increase Market Share
domestic market may lack the size to support efficient scale manufacturing facilities
Return on Investment
large investment projects may require global markets to justify the capital outlays
weak patent protection in some countries implies that firms should expand overseas rapidly in order to preempt imitators
Motivations for International Expansion
International Business-Level Strategy: Determinants of National Advantage
Global Market Entry: Choice of Entry Mode
Strategic Competitiveness Outcomes: Returns
Risks in an International Environment
Limits to International Expansion: Management Problems

Motivations for International Expansion
Increase Market Share
domestic market may lack the size to support efficient scale manufacturing facilities
Return on Investment
large investment projects may require global markets to justify the capital outlays
weak patent protection in some countries implies that firms should expand overseas rapidly in order to preempt imitators……

 

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