小企业管理知识讲义之二(英文版)(ppt 25页)

小企业管理知识讲义之二内容摘要：
Need a Niche
1.  Identifiable Market Segment
2.  Can Satisfy the Segment at a Profit
3.  Can Defend against all Competitors
Usually Small Firms offer Superior Quality & Service
1.  Flexible
2.  Short Decision Time
3.  Short Production Runs
4.  Small Inventory Balances
5.  Personal Contact with Customers
Small Business Management　Market Analysis：
1.  Brief Description of the Business Opportunity
2.  A Detailed Description of the Market Segment
3.  A Detailed Description of the Market Niche
4.  Emphasize Price, Unit Sales Estimates,and Competition
FINANCIAL PROJECTIONS：
Financial Projections put the Plan into Numbers
Pro Forma Income Statements
Pro Forma Balance Sheets
Cash Flow Projections
When do Investors get their Money Back?
How & When are Investors Rewarded?
How & When are Owners Rewarded?
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