思想与战略管理(英文版)(ppt 20页)

思想与战略管理内容摘要：
Invent:  create a new standard
Create a new standard of performance that previously was not recognized as important but becomes one of the critical buying factors for a target market
Innovate:  radically improve an existing important standard
Accelerate pace of innovation in a critical performance dimension by 3-5 years
Value proposition
“The compelling reason why the target customer should buy your product instead of alternatives”
Sustainable competitive advantage
“Why competitors cannot copy you once it is obvious you are succeeding”

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