战略管理及战略分析(ppt 39页)
战略管理及战略分析(ppt 39页)内容简介
一、内部分析 Internal Analysis
二、外部环境分析 External Analysis
一)要点 The Importance
自我分析Learn the capabilities or what the organization can do or cannot do by Self-analysis and introspection.
(1) 优势和弱势是什么?What the organization’s strengths and weaknesses are;
(2)如何利用优势和避免弱势?what must be done to eliminate the weaknesses and capitalize the strengths.
(二)分析框架:战略制订科层Analytical Perspective: The strategy-making hierarchy
总体层(战略层)Corporate level, 事业层Business level and 职能层(战术层)Functional levels
(1) 系统性 Systematic—in a logical and orderly fashion;
(2) 综合性 Comprehensive—a coherent and comprehensive, broad in scope;
(3) 可视性 a full picture of the organization’ internal dynamics.
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