第一个经营计划(ppt 24页)
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- 年度计划
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- 经营计划
The Initial Business Plan
Informs outsiders of your intentions.
Guides your early months of trading.
Must show investors the expected rate of return and that there is a good chance of being paid back.
Must demonstrate your managerial competence.
Must assess the strengths of your team.
Must demonstrate a good market for your product or service.
Focuses upon critical success factors.
Should “grab the attention” of the reader.
The Written Plan
Executive summary
Description of business
Personnel
Marketing
Operations
Human resources
Capital resources
Financial statements
Defining the Market
Consumer Market
in terms of age, sex, family size, income, marital status.
importance of social class.
importance of local area.
likely usage rates.
importance of lifestyle.
importance of prestige and image.
customers’ preferred point of sale.
balance of price versus features giving value for money.
Industrial Market
type of industry.
size of potential customers
required frequency of delivery.
price sensitivity.
after-sales service and/or maintenance.
special characteristics of market and existing suppliers, if any.
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