北京Internet技术研究所的营销英文(ppt 42页)

"Marketing on the Internet”
Beijing Institute of Technology
We’ll cover …
Online Advertising -
Why it is attractive to Advertisers
More Measurable & Accountable
Tracking
Role of Cookies
Targeting
Targeting
Targeting
Who will advertise?
US Top Internet Advertising Categories in 1998
Research Proves Branding Impact
Internet Advertising is a
Combination of
Media and Technology
How Dynamic Advertising Works
What form does it take?
Banners
Building Traffic - Banner Ads
Side Frame / Sponsorships
Pop-up Windows
Interstitials
Push Advertisement
Free ISP Banner / Tool Bars
E-Mail
Scope of Targeting
Players
How advertiser evaluate website?
4 Types of Payment style
What is Rich Media?
Why Rich Media?
The Research
Barriers To Adoption
Things To Know
Things To Know
How to determine ad inventory
eCouponing & ePromotion
eCouponing & ePromotion
Loyalty Programs
Factors drive success for
eCoupons & ePromotion
Trends
Players:
Group Project

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