公关专业英语词汇(doc 9页)

公关专业英语词汇内容提要：
公关活动  PR activity
公关公司  PR partner
投标书  tender book
提案  proposal
公司介绍  company profile
公关策略  PR Strategy
传播策略  communication strategy
xx新闻宣传  News communication about xx
公关公司职责  Responsibility of PR Agency
传播目标  Objective
目标受众  Target Audience
传播现状分析  Corporate Communication SWOT Analysis
优势  Strength (S)
劣势  Weakness (W)
机遇  Opportunity (O)
威胁  Threat (T)
负责人  Stakeholder
新闻宣传  News communication
媒体沟通  Media Communication
新媒体开拓  New Media Exploited
最少12名来自业内或公司的具有领导地位的资深公共关系实践者组成的小组  a panel of at least 12 leading senior PR practitioners from agency and in-house environments
xx上市后新闻宣传  News communication after xx launch
危机公关  Crisis PR
根据实际情况进行跟进处理  Crisis management according to actual situation
xx 舆论环境  Public environment for xx
核心媒体群策略  Strategy of Key Media group

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