广告媒体基本实战技巧培训(英文版)(ppt 38页)

广告媒体基本实战技巧培训(英文版)目录：
一、PURPOSE
二、BASIC MEDIA TERMS INTERPRETATION & USE
三、GENERAL TERMS
四、Audience
五、TARGET
六、MEDIA MIX
七、RATING
八、SOV & SO$
九、GRP
十、GI (Thousands)
十一、CPR/CPP/CPRP
十二、CPM(Cost per Thousands)
十三、HUT & PUT
十四、TV DAYPARTS
十五、REACH
十六、FREQUENCY
十七、REACH & FREQUENCY
十八、CALCULATING REACH & FREQUENCY
十九、REACH CURVE
二十、EFFECTIVE FREQUENCY
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