科特勒营销管理下载_Marketing_Management12(PPT 12页)
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科特勒营销管理下载_Marketing_Management12(PPT 12页)内容简介
Objectives
Factors to Consider Before Going Global
Selecting Foreign Markets
Foreign Market Entry
Product Adaption for Global Marketing
Management & Organization of Global Activities
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Factors to Consider Before Going Global
Selecting Foreign Markets
Foreign Market Entry
Product Adaption for Global Marketing
Management & Organization of Global Activities
..............................
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