营销管理过程(PPT 16页)
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- 营销管理过程
营销管理过程(PPT 16页)内容简介
Non-profit Organisations and the Marketing Concept
Both public and private non-profit organisations are turning to the marketing concept
Some non-profit organisations differ from business in important ways:
those who get benefits may not provide the support
may be difficult to agree on objectives
volunteers tend to do what they want to do!
..............................
Both public and private non-profit organisations are turning to the marketing concept
Some non-profit organisations differ from business in important ways:
those who get benefits may not provide the support
may be difficult to agree on objectives
volunteers tend to do what they want to do!
..............................
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