GREATEN滚筒洗衣机营销策略(PDF 51页)

Contents
Chapter 1 Tactics for research paper 1
1 Introduction
2 Literature review
Chapter 2 Current situation of Greaten European style washing machine 6
1 Introduction of Chinese washing machine industry
1.1 Life cycle of washing machine
1.2 Current situation in washing machine market
1.3 Analysis of main players in washing machine industry
1.4 The latest changes in washing machine market
2 Introduction of Greaten
3 Introduction of Greaten European style washing machine
3.1 Review of development of Greaten European style washing machine
3.2 Main series and types of Greaten European style washing machine
3.3 Sales result of Greaten European style washing machine
4 Current problems faced by Greaten European style washing machine
Chapter 3 Corporate orientation and Porter’s 5 forces analysis 18
1 The 10th Five-year Development Plan and current strategy of Greaten
2 Market attraction analysis of European style washing machine
2.1 History of China European style washing machine
2.2 Current situation in European style washing machine market
2.3 Position analysis of Greaten product portfolio
3 Industry analysis by Porter’s 5 forces model
3.1 Current competitors
3.2 Buyers
3.3 Substitute
3.4 Potential new entrants
3.5 Suppliers
3.6 Conclusions from 5-force analysis
IV
Chapter 4 Scheme of product structure 29
Chapter 5 Brand analysis 31
1 Current market positioning for different Greaten product lines
2 Understanding current Greaten brand
3 New brand exploitation and brand extension
Chapter 6 Technology analysis 37
1 Production capacity & actual output of washing machine industry
2 The most desired functions and designs in customers’ minds
3 Main technologic trends of European style washing machine
Chapter 7 Conclusions and suggestions 39
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