成都市XX商业地产项目广告策划方案及市场推广顾问服务方案（doc 34）

壹、本案项目特点-及市场定位Project Features and Market Positioning 4
 一、基本资料Background 4
 二、本案区位特点FEATURES IN GEOGRAPHICAL LOCATION 5
 三、市场定位Market Positioning 6
贰、市场推广策略Marketing Strategy 7
 一、资金投入策略Strategy for Marketing BUDGET  7
 二、媒体广告计划Media Planning 7
 （一）广告计划/要点Advertising Plans/ Key APPROACHES 8
 （二）媒体选择Media CHOICES 8
 （三）公关及广告实施流程Implementation Process for PR & Advertising 9
 （四）媒体广告发布建议RecommendED STRATEGY for ADVERTISING 10
 三、平面设计策划要求THEME of Graphic Design 12
 四、NP、路牌广告策划要求BILLBOARD ADVERTISING and ITS Design 12
 五、营销推广活动计划建议Promotional Activities 12
 六、企业形象宣传包装建议Packaging and Branding of Corporate Image 13
 （一）本项目营销推广文化理念Philosophy behind the Brand Image OF THE PROJECT 14
 （二）本案项目营销推广文化的构筑方式The Execution Process of Brand Building 14
叁、服务项目配合明晰清单 SERVICES AND SUPPORTING INFORMATION REQUIRED 16
 一、市场推广顾问服务项目Marketing Consultancy Services 16
 二、市场推广顾问专业配合人员Marketing PROFESSIONALS  18
 三、其他工作配合要点SuPPORTING Functions 20
 四、顾问服务计酬原则Principles AND SCALE OF CONSULTANT FEES 20
 五、发展商须提供之资料清单【附件一】 
 iNFORMATION TO BE PROVIDED BY DEVELOPER(ATTACHMENT 2) 22
 八、海外发布所需资料清单【附件二】 
 PREREQUISITES for ADVERTISING overseas(ATTACHMENT 3) 24

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