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体育营销(PDF 48)

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体育营销(PDF 48)内容简介
Arena Football League HistoryArena History•1987 Inaugural Season -4 Teams•19 teams to play in 2004•2004 marks the League’s 18th season•2nd longest running professional football league in America•AFL signed 2 year deal with NBC in 2002, first national network TV deal in league history•AF2 developed in 2001 -minor league of AFL•Attendance up 24% in 2002 & 2003•Philadelphia Soul, Austin Wranglers & New Orleans Voodoo named as 2004 expansion teams•League estimates 3 million fans for 2004 AFL & AF2 games•ESPN Chilton Poll states that Arena Football is one of the fastest rising sports in America
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