MKXZ战略咨询手册－2（ppt 49）

DESCRIPTION OF MATERIALS
WHAT IS A BU STRATEGY?
RATIONALE FOR PROPOSED DEFINITION
COMMON ELEMENTS OF REAL-LIFE STRATEGIES
BU STRATEGY REVIEW INTERACTIONS
BU STRATEGIC PLAN DEVELOPMENT
INDUSTRY DYNAMICS AND IMPLICATIONS
SEGMENT ANALYSIS
STRUCTURE-CONDUCT-PERFORMANCE (SCP) MODEL

..............................