市场营销经典分析材料(英文版)(pdf 47页)

市场营销经典分析材料目录：
一、The customer segmentation concept
二、Applications
三、Customer segmentation steps
1、segment customers
2、choose target segments
3、create value propositions for target segments
4、determine profit potential of serving target segments with value propositions
四、Examples
1、needs-based
2、behavioral
五、Key takeaways

 

 

 

市场营销经典分析材料内容摘要：
Customer segmentation is a process of identifying homogeneous groups of customers. Once customers have been segmented, a company chooses target segments and approaches each segment with a value proposition that meets the segment’s needs.
1、Each customer segment describes a homogeneous group of customers
2、Target segments are the most attractive customer segments for a given company to focus on
3、A value proposition is the combination of product, service,and delivery offered to the customer
4、The potential profit from serving the target segments with proposed value propositions must be determined

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