如何选择媒体（英文版）.ppt116

Surviving in the Media Jungle ?
To do our job better, we need your
Surviving in the Media Jungle ?
UNDERSTANDING
Understanding
What do we do ?
How A/S can help ?
What we are talking about ?

Topics
Definition of Media Planning
Effective Media Planning
Media Briefing
Media Jargons
Reach & Frequency

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