某日用品公司的战略实施与控制系统课件(PPT 46页)

IMPLEMENTING STRATEGY & CONTROL SYSTEMS AT P&G宝洁的战略实施与系统控制
Agenda议程
Choice Cascade to Define the Choices选择级别以确定选择
Re-cap on lecture 1
Choice Cascade to Define the Choices
Implementing strategy 实施策略First: Understanding the customer第一：了解客户
Retail is still fragmentedShare of top 50 public companies, 19981998年零售业占有率前50家的企业
Retailing is still local零售业的地方性
Growing European M&A activities in Retail在欧洲零售业的收购活动越来越多USD b, deal volume*使用美元b,交易量*
There is a war out there矛盾
Sweden瑞典
Now we know the customer…can we find a sweet spot?我们现在知道了客户我们可以找到一个最佳的方法？
Having the right capabilities有正确的能力
Global Ahold Customer Team OverviewAHOLD全球团队
Local Nordic Team北欧团队
Local Nordic Team – accountability北欧团队－职责
Control Systems控制系统
Reminder: OGSM提示：OGSM
P&G Measures: e.g.Yes Aroma Launch宝洁的措施：
P&G Measures: e.g.Yes Aroma Launch
FINANCIAL FIRM
Yes Aroma Launch
Volume Tracking
Shares Tracking
Sales Fundamentals Tracking
A  note on competition
Possible Explanations
Budget Tracking
FINANCIAL TRACKING Brand Profit Estimates & Reconciliations
ACTION STEPS: 行动步骤E.g. September BPE例如9月的BPE
ACTION STEPS:  行动步骤E.g. September BPE
PERFORMANCE TRACKINGAccountability
PERFORMANCE TRACKINGWork & Development Plans执行追踪工作及发展计划
PERFORMANCE TRACKING
Did it work? YES CASE
SUMMARY:STRATEGY & CONTROL SYSTEMS AT P&G综述：战略与控制系统，在宝洁
SUMMARY:STRATEGY & CONTROL SYSTEMS AT P&G
QUESTIONS?问题

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