某品牌推广策略(ppt 29页)

某品牌推广策略内容提要：
Why We Have Done It
为什么我们这样做？ 
Created great ideas that move our brands ahead at each point of contact between the brand and its customers     在品牌和消费者的每个接触点， 创造可以让品牌前进的伟大IDEA
Selected the richest points of customer involvement on which to focus our efforts
选择消费者投入度最高的接触点， 让我们将力量集中在那里
Thus 因此
Improved the relationship between clients and their customers   提升客户和他们消费者之间的关系
Increased Client value in terms of market share, profit and share price
提升客户的价值，通过市场份额、利润和股价
Added future Client value by driving new opportunities
通过驱动新的机会增加客户未来的价值
Allowed us to be well paid for using our creativity in the pursuit of this cause
让我们有更好的回报
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