家乐福对国美的行动计划(PPT 11页)

The Action Plan to GoMe Appliance
---- The Appliance Div of **Store

The Comparition of Two Stores
GoMe Appliance

Sales Place: 3600 square meters
Salesman:over 200
storage area: 3000 Square meters
Appliance Div of** Store
Sales Place: around 700 square meters
Salesman: 76 (31 Carrefour staff)

 

Conclusion
The GoMe has more competitive shopping circumstance.
The GoMe has much more merchandise.
The GoMe has lower sales price and extensive price range.
 The GoMe has more sales workforce.
We are in the disadvantage place in competition.

 

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