小企业管理(PPT 10页)

Small Business ManagementProfessor Hornaday
Lecture 3
Small Business ManagementSuccess Factors
1. Existence of a Business Opportunity

 2. Adequate Capital and Credit

3. Personal Attributes
Entrepreneurial Inclination
Willingness to Work Long Hours
Management Ability
Know Modern Business Methods
Small Business ManagementCHARACTERISTICS FOR SUCCESS
Technical Competence
Know how to Sell
Craft Experience
Industry Experience
Mental Ability
Street Smarts
Generalist
Small Business ManagementCHARACTERISTICS FOR SUCCESS
High Achievement Drive
Characteristics of Achievers
  Like to Win
  Take Personal Responsibility
  Moderate Risk Takers
  Want to keep Score
Becoming Achievers
  Seek Feedback
  Emulate Successful People
  Develop Self-Image
  Think Positively
Creativity
Types of Creativity
  Innovation
  Synthesis
  Extension
  Duplication
Creative People
  Bright
  Generate New Ideas
  Positive Self-Image
  Sensitive to Others
  Motivated by Challenges
  Wait to Decide
  Independent
  Can Fantasize
  Flexible
  Recognize Key to Problems

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