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小企业管理2(PPT 25页)

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小企业管理
小企业管理2(PPT 25页)内容简介
Small Business Management Professor Hornaday
Lecture 2
Small Business Management GETTING THE "IDEA"
Need a Niche 1.  Identifiable Market Segment 2.  Can Satisfy the Segment at a Profit 3.  Can Defend against all Competitors
Usually Small Firms offer Superior Quality & Service 1.  Flexible 2.  Short Decision Time 3.  Short Production Runs 4.  Small Inventory Balances 5.  Personal Contact with Customers
New-New or New-Old?
Small Business Management THE BUSINESS OPPORTUNITY
Open Niche
Competition
Availability of Materials
Availability of People
Availability of Location
Availability of Funding
Specific Competitive Edge
Desired Growth Pattern

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