公司管理概论(PPT 44页)

Strategic Management and Strategic Competitiveness
Michael A. Hitt
R. Duane Ireland
Robert E. Hoskisson

Important Definitions
Important Definitions
Important Definitions
Competitive Landscape競爭情勢
Competitive Landscape
Competitive Landscape

Strategic Flexibility策略彈性
Strategic Flexibility
I/O Model of Above-Average Returns
Four Assumptions of the I/O Model
1. The external environment is assumed to possess pressures and constraints that determine the strategies that would result in above-average returns
2. Most firms competing within a particular or within a certain segment of it are assumed to control similar strategically relevant resources and to pursue similar strategies in light of those resources

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