改善企业业绩(PDF 12页)

hat does it mean for a company to perform well? Any definition
must revolve around the notion of results that meet or exceed the
expectations of shareholders. Yet when top managers speak with us privately,
they often suggest that the gap between these expectations and management’s
baseline earnings projections is widening. Shareholders tend to
think that today’s earnings challenges are cyclical. Executives, who find
themselves frustrated in their efforts to improve the performance of their
companies no matter how hard they swim against the economic tide,
increasingly see the problems as structural.
This anxiety is understandable. The overcapacity spawned by globalization
shows no sign of easing in many industries, including manufacturing sectors
such as aerospace, automotive, and high-tech equipment as well as service
sectors such as telecommunications, media, retailing, and IT services. Combined
with the increased price transparency provided by digital technology,
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