合作策略(PPT 29页)

Cooperative Strategy
Michael A. Hitt
R. Duane Ireland
Robert E. Hoskisson

Cooperative Strategy
Cooperative strategy is a strategy in which firms
work together
to achieve a shared objective
Cooperating with other firms is a strategy that
creates value for a customer
exceeds the cost of constructing customer value in other ways
establishes a favorable position relative to competition
Strategic Alliance
A strategic alliance is a cooperative strategy in which
firms combine some of their resources and capabilities
to create a competitive advantage
 A strategic alliance involves
exchange and sharing of resources and capabilities
co-development or distribution of goods or services

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