国际化策略(PPT 26页)

International Strategy
Michael A. Hitt
R. Duane Ireland
Robert E. Hoskisson

Opportunities and Outcomes of International Strategy
Opportunities and Outcomes of International Strategy: Continued
International Strategy Life Cycle
Motivations for International Expansion
Increase Market Share
domestic market may lack the size to support efficient scale manufacturing facilities
Return on Investment
large investment projects may require global markets to justify the capital outlays
weak patent protection in some countries implies that firms should expand overseas rapidly in order to preempt imitators
Motivations for International Expansion
Economies of Scale or Learning
expanding size or scope of markets helps to achieve economies of scale in manufacturing as well as marketing, R & D or distribution
can spread costs over a larger sales’ base
increase profit per unit
Location Advantages
low cost markets may aid in developing competitive advantage
may achieve better access to:

 

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