企业股份单分析(ppt 28页)(英文)

一、 Introduction
二、 BCG (Boston Consulting Group) Matrix
三、 PIMS (Profit Impact of Market Strategy)
四、 GE(General Electric)/McKinsey Multi-Factor Matrix

 

一、 Introduction
The creation of SBUs enables the setting of SBU’s mission and objectives and the allocation of resources across SBUs in the organization
Senior management need to have a framework to evaluate SBUs and to assign limited resources among them; hence portfolio analysis
Many models but only 3 are covered here: BCG, PIMS, & GE models
二、 BCG (Boston Consulting Group) Matrix
Provides a framework for senior management in allocating resources across business units in a diversified firm by
Balancing cash flows among business units, and Balancing stages in the product life-cycle (PLC)

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