如何创造品牌管理(ppt 29页)

Interplay and intensification improve results  相互影响和强化提升最终结果
Brand World is a sensory surround that maximizes involvement through picking points of contact which will intensify involvement and working the interplay between them     品牌世界时一个感觉的世界， 它通过选择不同有相互影响的接触点，加强消费者对品牌的投入度
Day in a Life, Snap, Points of Contact and the Strategic Impact Matrix are 360° tools   各种360度思考的工具
Created great ideas that move our brands ahead at each point of contact between the brand and its customers       在品牌和消费者的每个接触点， 创造可以让品牌前进的伟大IDEA
Selected the richest points of customer involvement on which to focus our efforts选择消费者投入度最高的接触点， 让我们将力量集中在那里

 

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