企业文化创建（英语版）.ppt34

Organisation Culture & Interventions
Interests
What is organisation culture?
How do we describe the features of such culture?
How can the culture of an organisation be changed?
What are we seeking to change and why?
The merits and limitations of descriptions?
Themes and tensions in debates about organisation culture?
Comparing hard & technical 'culture' components  with soft humanistic concerns
What then is a corporate culture?
The organisation itself has an underlying quality - style - character - soul, a way of doing things - possibly more powerful than one person's dictates or a formal system. To comprehend this "soul" requires that we go beyond below the trappings of charts, policies and jobs  into a living and breathing  world of cultural interaction.
The corporate culture gives the whole organisation a sense of how to behave, what to do, & where to place priorities in getting the job done. It helps members fill in the blanks between formal directives and how work actually gets done.
What then is a corporate culture?
the way we do things around here
a dominant & coherent set of beliefs, deep-set, prevailing values and assumptions manifested in organisational activity
learned and accepted prescriptions for how people should think, feel, work & behave as members.
values & commitments - shared &  understood through
ritual/ceremonial & routinised processes
symbolic communication with  imperative statements, slogans, internal and external "marketing
anecdotes, myths, legends
rewards and chastisement.

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