咨询顾问手册中英文(doc 346页)

目录
TABLE OF CONTENTS
背   景 BACKGROUND...................................4
了解本指南 UNDERSTANDING THIS GUIDE...................................6
八模块企业发展阶梯 THE 8 MODULE BUSINESS DEVELOPMENT LADDER...................................9
模块一：了解你的企业 MODULE 1: UNDERSTANDING WHAT BUSINESS YOU ARE IN...................................10
概述 OVERVIEW...................................10
主要学习目标 KEY LEARNING OBJECTIVES...................................11
工具 TOOLS...................................12
典型的模块一程序 TYPICAL MODULE 1 PROGRAM...................................13
需完成的任务 TASKS TO BE COMPLETED...................................14
模块二:了解顾客、市场和产品 MODULE 2: UNDERSTANDING THE CUSTOMERS， MARKETS AND PRODUCTS...................................29
概述 OVERVIEW...................................29
主要学习目标 KEY LEARNING OBJECTIVES...................................30
工具 TOOLS...................................31
典型模块二程序 TYPICAL MODULE 2 PROGRAM...................................33
需完成的任务 TASKS TO BE COMPLETED...................................34
模块三:确定商业模式 MODULE 3: DEFINING THE BUSINESS MODEL...................................50
概述 OVERVIEW...................................50
主要学习目标 KEY LEARNING OBJECTIVES...................................51
工具 TOOLS...................................52
典型的模块三程序 TYPICAL MODULE 3 PROGRAM...................................54
需完成的任务 TASKS TO BE COMPLETED...................................54
需完成的任务 TASKS TO BE COMPLETED...................................55
模块四:员工授权 MODULE 4: TEAM EMPOWERMENT...................................71
对企业业绩进行管理 MANAGING ORGANISATIONAL PERFORMANCE...................................72
主要学习目标 KEY LEARNING OBJECTIVES...................................73
工具 TOOLS...................................74
需完成的任务 TASKS TO BE COMPLETED...................................77
模块五:市场营销战略计划 MODULE 5: STRATEGIC MARKETING PLAN...................................93
概述 OVERVIEW...................................93
主要学习目标 KEY LEARNING OBJECTIVES...................................94
工具 TOOLS...................................95
典型的模块五程序 TYPICAL MODULE 5 PROGRAM...................................97
需完成的任务 TASKS TO BE COMPLETED...................................98
模块六:企业系统化 MODULE 6: BUSINESS INDEPENDENCE...................................114
概述 OVERVIEW...................................114
主要学习目标 KEY LEARNING OBJECTIVES...................................116
工具 TOOLS...................................117
典型的模块六程序 TYPICAL MODULE 6 PROGRAM...................................119
需完成的任务 TASKS TO BE COMPLETED...................................120
模块七:组织结构， 知识，环境管理和技术应用战略 MODULE 7: ORGANISATIONAL STRUCTURE， KNOWLEDGE， ENVIRONMENTAL MANAGEMENT AND TECHNOLOGY STRATEGIES...................................136
概述 OVERVIEW...................................136
主要学习目标 KEY LEARNING OBJECTIVES...................................138
工具 TOOLS...................................139
典型的模块七程序 TYPICAL MODULE 7 PROGRAM...................................141
需完成的任务 TASKS TO BE COMPLETED...................................142
模块八:反馈和持续改善 MODULE 8: FEEDBACK AND CONTINUOUS IMPROVEMENT...................................158
概述 OVERVIEW...................................158
学习目标 LEARNING OBJECTIVES...................................159
工具 TOOLS...................................160
典型的模块八程序 TYPICAL MODULE 8 PROGRAM...................................162
需完成的任务 TASKS TO BE COMPLETED...................................162
需完成的任务 TASKS TO BE COMPLETED...................................163
注NOTES...................................179
注NOTES...................................180
注NOTES...................................181
注NOTES...................................182

 

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