通信行业Business-Level Strategy(ppt 62页)

通信行业Business-Level Strategy目录：
一、Business-Level Strategy
二、Core Competencies and Strategy
三、Key Issues of Business-Level Strategy
四、The Central Role of Customers
五、策略事业单位的确认
六、Managing Relationships With Customers
七、顾客分析
八、Market Segmentation
九、企业服务的对象是谁? (WHO)
十、Market Segmentation: Consumer Markets
十一、.........

通信行业Business-Level Strategy内容提要：
目标顾客想要什么?(WHAT)
确认与了解目标顾客的需求
预测目标顾客未知(发现)的需求
在顾客之前
在对手有行动之前(第一行动者优势)
设法利用本身之核心能力以满足顾客的需求
……

Types of Business-Level Strategies
Business-level strategies are intended to create differences between the firm’s position relative to those of its rivals
To position itself, the firm must decide whether it intends to perform activities differently or to perform different activities as compared to its rivals
……

竞争策略的选择：
在特定产业中事业单位针对所选定的市场区隔,如何以竞争策略改善其产品或服务的竞争地位,并建立可持久的竞争优势
策略选择的考虑因素
产业长期获利率水平与影响获利之因素
产业中企业的相对竞争地位。