上海绿地集团21城项目策划全案(DOC 52)

目    录
一．项目定位·····························································P3
1、项目评判
2、市场形象定位
3、目标客户定位
4、目标客户分析
二．推广策略·····························································P12
1、策略概述
2、推广阶段
3、推广费用预算
三．广告企划·····························································P19
1、广告总精神
2、阶段广告执行计划
3、媒体计划
四．工作进度表·····························································P43

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