国际市场价格策略(PPT 53页)

主要内容
Chapter 7  Pricing strategy of international marketing 国际市场价格策略
Factors to consider when setting prices                           
Type of Cost
Pricing in different types of markets
The objectives of international marketing pricing国际市场定价目标
International market pricing methods国际市场定价方法
Cost-oriented pricing成本导向定价法
Cost-Based Pricing(成本导向定价)
Demand-oriented pricing需求导向定价法
零售（可销、反向）价格定价法
Competition-oriented pricing竞争导向定价法
International market pricing strategy国际市场定价策略
New product pricing strategy新产品定价策略
Psychological pricing strategy心理定价策略
Discrimination pricing差别定价策略
Discount pricing折扣定价策略
折扣定价策略
Product combination pricing产品组合定价策略
International transfer pricing国际转移定价策略

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