顾客关系管理

Customer Relationship Management
Introduction
CRM Introduction Agenda
What is CRM?
Why CRM ?
CRM Application Architecture
CRM Service Model
CSF of CRM

What Is CRM?
Competitive identity
Market brands
Business philosophy
Strategic marketing approaches
Enabling technologies
Human capital management
Why CRM ?
How enterprise interact with their customers
How enterprise interact with their customers
How enterprise interact with their customers
Why CRM?--Channel Efficiency Economics
Why CRM?--Channel Migration Economics
Why CRM?--Channel Integration Economics
Defining the CRM Application Architecture
HP Front Office Framework Announcement

HP CRM Service Methodology

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