销售技巧培训教材英文版(ppt 152页)

Module 1 An OverviewofPersonal  Selling
Module 2 Understanding Buyers
Module 3 Building Trust
Module 4 Communication Skills
Module 5 Self-Leadership and Teamwork Skills
Module 6 Personal Selling:Approaches and Process
Module 7 Initiating the Relationship
Module 8 Developing the Relationship
Module 9 Expanding Customer Relationships

Early Origins of Personal Selling
Industrial Revolution Era
(1700s Europe; 1850s US)
Post-Industrial Revolution Era
(1800s Europe; 1900 US)
Canned Sales Presentation
The War and Depression Era
Professionalism:  The Modern Era

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