北京Internet技术研究所的营销(ppt 42)
北京Internet技术研究所的营销(ppt 42)内容简介
Online Advertising - Why it is attractive to Advertisers
Best tool to track users
Collect transactional data on users
Targeting
Behavior tracking & user profiling
Provide direct & quantifiable link between advertising & sales
Interactivity
Cost-Efficiency
Vast user base
..............................
Best tool to track users
Collect transactional data on users
Targeting
Behavior tracking & user profiling
Provide direct & quantifiable link between advertising & sales
Interactivity
Cost-Efficiency
Vast user base
..............................
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