市场营销讲稿(英文版)(ppt 36页)

市场营销讲稿内容摘要：
Overall objectives
At the conclusion of the course, students should be capable of:
1、Understanding, listing, and explaining the factors, which constrain and provide opportunities for marketing.
2、Developing the frameworks that formulates marketing strategies.
3、Researching market potentials.
4、Designing marketing mix to entry and penetrate markets.
Methodology：
   This subject will involve lectures, discussions, presentations, and workshop activities.
Approach to learning：
1、Facilitate learning rather than prescribing
2、Learn by doing
3、Case studies, and projects>exam
4、Group work, but do not neglect individual work
5、Relevant - real issues rather than text book examples
6、Contemporary – up-to-date
7、Utilise technology

 

..............................