Singapore Airlines（英文版）

Singapore Airlines
Agenda
SIA in Brief 
Marketing and Strategy in Airlines Industry
SWOT Analysis
Customers Analysis
Our Long Term Strategies

 

SIA in Brief - History
Malayan Airways, the predecessor of SIA, was started                         in 1947
The Airline was renamed Malaya- Singapore Airlines (MSA) in 1966
MSA ceased operations in October 1972 and two new airlines, Malaysia Airline System (now called Malaysia Airlines) and Singapore Airlines, were born.
In 1978, Los Angeles Time acknowledged SIA as one of the world’s best managed and fastest-growing airlines
By March, 1997, SIA was operating 560 passenger flights per week out of Singapore (The largest private sector employer in Singapore.)
SIA actually increased revenue 7% to $4.4 billion and posted profits of $587 million in the fiscal year ended March 1998

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