365度品牌培训讲义(ppt 29页)

Intensification by weaving the ideas together将不同的IDEA组织在一起
Publicise unheard-of response to world’s first online fashion show advertised during the SuperBowl         在Superbowl期间发布广告， 告知公众世界上第一个网上市装秀
Problem: response levels crashed the system!
难题： 系统崩溃！
Summary小结
Interplay and intensification improve results    相互影响和强化提升最终结果
Brand World is a sensory surround that maximizes involvement through picking points of contact which will intensify involvement and working the interplay between them          品牌世界时一个感觉的世界， 它通过选择不同有相互影响的接触点，加强消费者对品牌的投入度
Day in a Life, Snap, Points of Contact and the Strategic Impact Matrix are 360° tools     各种360度思考的工具
Go back into your groups     回到你的小组
Explore the Brand World for your brand  发掘你们品牌的品牌世界
Generate Points of Contact options and evaluate them using the Strategic Impact Matrix    产出接触点并运用策略矩阵加以评估
Report back in one hours time      1小时后报告

 

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