波特竞争战略理论概览英文(pdf 22页)

Main Elements of Strategic Audit
I. Current Situation
A. Performance
B. Strategic Posture
II. Corporate Governance
A. Board of Directors
B. Top Management
III. External Environment
A. Societal
B. Task (Industry)
C. Opportunities and Threats
(EFAS)
IV. Internal Environment
A. Structure
B. Culture
C. Resources (Mkt, Fin, R&D,
Etc.)
D. Strengths and Weaknessess
(IFAS)
V. Analysis of Strategic Factors
A. SWOT Analysis (SFAS)
B. Review Mission and
Objectives
VI. Strategic Alternatives and
Recommendations
A. Alternatives
B. Recommended Strategy
VII. Implementation
A. Programs
B. Budgets
C. Procedures
VIII. Evaluation and Control
A. Adequate Information System
B. Adequate Control Measures
..............................