合作策略英文(ppt 29页)

Cooperative strategy is a strategy in which firms
work together
to achieve a shared objective
Cooperating with other firms is a strategy that
creates value for a customer
exceeds the cost of constructing customer value in other ways
establishes a favorable position relative to competition
A strategic alliance is a cooperative strategy in which
firms combine some of their resources and capabilities
to create a competitive advantage
 A strategic alliance involves
exchange and sharing of resources and capabilities
co-development or distribution of goods or services
Joint venture: two or more firms create an independent company by combining parts of their assets
Equity strategic alliance: partners who own different percentages of equity in a new venture
Nonequity strategic alliances: contractual agreements given to a company to supply, produce, or distribute a firm’s goods or services without equity sharing

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