Managing Change and Innovation 13(ppt 18页)

Managing Change and Innovation 13 Intorduction:
What Is Change?
Define organizational change.
Explain how managers are affected by change.
Forces for Change
Discuss the external and internal forces for change.
Contrast internal and external change agents.
Two Views of the Change Process
Contrast the calm waters and white-water rapids metaphors of change.
Explain Lewin’s three-step model of the change process.
Discuss the environment that managers face today.
Managing Change
Explain how managers might change structure, technology, and people.
Describe why people resist change and how resistance might be managed.
Contemporary Issues in Managing Change
Explain why changing organizational culture is so difficult and how managers can do it.
Describe employee stress and how managers can help employees deal with stress.
Discuss what it takes to make change happen successfully.
Stimulating Innovation
Tell why innovate isn’t just creativity.
Explain the systems view of innovation.
Describe the structural, cultural, and human resource variables that are necessary for innovation.
Explain what idea champions are and why they’re important to innovation.
Organizational Change
Any alterations in the people, structure, or technology of an organization
Characteristics of Change
Is constant yet varies in degree and direction
Produces uncertainty yet is not completely unpredictable
Creates both threats and opportunities
Managing change is an integral partof every manager’s job.

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