类别管理概要(PPT 12页)

Focused Resources…a sales team focused on your business needs.
Objectivity…we will focus on your goals and your shopper’s needs, driving total beer category sales and profits.
Best of Class Category Management Process…our team will work with you to deliver results through industry leading category management practices.
Data Resources and Insights…we have invested in the best consumer information in the industry, enabling our team to make better business decisions.
Execution…we have the finest wholesaler system in the industry, capable of executing category plans at store level, better than any other supplier.
Business Results…we will focus on innovation to deliver “breakthrough results” for the entire  beer category.
Category Management Vision & Mission
To be the most sought after internal and external retail industry consultant by exceeding customer needs and expectations.
Create customer / consumer satisfaction that builds customer loyalty.

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