品类管理流程(PPT 38页)

CATEGORY MANAGEMENT
Session Objectives:
Define Category Management (CM)  
Describe Category Management    as a Business Process      
Discuss Critical Issues Related to    Successfully Developing a            Category Management System 
Bringing Better Value to the Consumer is thePrimary Focus of Category Management.

 

Category Management has expanding into durable goods and services.
Is Category Management just for the grocer?  
Durable Goods
Auto Industry - GM Pontiac & Ford          
Service Industry
Phone Service
Financial Services/Banks
The ECR System

 

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